Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

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Central Coast

Jessie M. Honeyman Memorial State Park

This versatile, beautiful coastal park is situated halfway up the Oregon coast, three miles south of the city of Florence. Honeyman is the second largest Oregon state park campground, offering more than 350 campsites, hiking trails, and miles of sand...

Florence, OR

541-997-3851

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Central Coast

U.B.U. Naturally Mind Body & Spirit

U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.

302 Kingwood Street
Florence, OR

541-653-7736
Email us (ribnurse41[at]gmail[dot]com)

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Central Coast

Ocean Dunes Golf Links

A true golf links is defined as a golf course built on sand left by the sea, and is influenced by the natural forces such as wind and rain. Ocean Dunes fits this definition to a tee. Built on top...

3345 Munsel Road
Florence, OR

541-997-3232

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Central Coast

Kitchen Klutter

Kitchen Klutter is a family-owned kitchen supply store in the heart of Old Town Florence on Bay Street.

1258 Bay Street
Florence, OR

541-997-6060
Email us (kitchenklutter[at]gmail[dot]com)

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Central Coast

Mike Kelly’s Guide Service

Mike Kelly offers guided fishing trips for salmon and steelhead trips year-round on the Siuslaw, Umpqua, Siletz, Coquille, Elk and Sixes Rivers depending on the fish runs and latest fishing conditions.

Florence, OR

541-729-7446
Email us (mikekellysguideservice[at]yahoo[dot]com)

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Central Coast

Torex ATV Rentals

83690 Hwy 101
Florence, OR

(541)997-5363
Email us (info[at]torexatvrentals[dot]com)

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Central Coast

Florence Dune Exploration

Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...

Florence, OR
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Central Coast

Blue Heron Gallery

The Blue Heron is an ocean themed gallery with a wide variety of locally, regionally, and nationally acclaimed fine artists.

1385 Bay Street
Florence, OR

541-997-7993
Email us (blueherongallery[at]oregonfast[dot]net)

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Central Coast

Sand Dunes Frontier

A unique opportunity to experience the Oregon Dunes. Located four miles (6.4 km) south of Florence with direct access to the dunes. Offering guided tours, group tours, ATV rentals, gift shop, snack bar, ATV camping and miniature golf.

83960 US-101
Florence, OR

(541) 997-7173
Email us (mike[at]buckwaldaccounting[dot]com)

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Lovejoy’s Restaurant & Tearoom

Lovejoy’s Restaurant & Tearoom is an authentic tearoom in Historic Old Town Florence. They offer an excellent selection of English teas as well as a food menu that is sure to delight with items such as salmon bisque, a variety...

195 Nopal Street
Florence, OR

541-902-0502
Email us (info[at]lovejoysrestaurant[dot]com)

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Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

Homegrown Public House

Homegrown features locally sourced seasonal cuisine, draft micros, wine and spirits in a casual, family-friendly, public house setting.

294 Laurel Street
Florence, OR

541-997-4886

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Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541-902-6619

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

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Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay Street
Florence, OR

541-997-5899
Email us (kadylynne[at]gmail[dot]com)

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Central Coast

Novelli’s Crab & Seafood

Enjoy award winning crab chowder on Novelli’s floating dock. 

Boat Slip A13
Florence, OR

541-639-7689
Email us (novelliscrabandseafood[at]gmail[dot]com)

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Central Coast

The Waterfront Depot

Located in a restored train station along the Siuslaw River, The Waterfront Depot offers fresh seafood and local, organic beef and free-range chicken entrees. Comprised of only the best local and regional ingredients, the Waterfront Depot’s seasonal menu and favorite...

1252 Bay Street
Florence, OR

541-902-9100
Email us (aroundthetable1252[at]gmail[dot]com)

Featured Lodging

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Central Coast

Driftwood Shores Resort & Conference Center

Every room at Driftwood Shores Resort & Conference Center is oceanfront overlooking one of the finest stretches of walking beach on the Oregon Coast. Located minutes from Florence’s historical Old Town, Heceta Lighthouse, Sea Lion Caves and the Oregon dunes....

88416 1st Avenue
Florence, OR

541-997-8263
Email us (reservations[at]driftwoodshores[dot]com)

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North Coast

Beachcombers NW

Discover your perfect Oregon Coast getaway at Beachcombers NW. Book direct and skip third-party service fees! Get the lowest rates and connect to our local experts for the best vacation rental experience. Choose from over 600 Oregon Coast vacation rentals,...

Rockaway Beach
Rockaway Beach, OR

503-622-1282
Email us (info[at]beachcombersnw[dot]com)

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Central Coast

Siltcoos Sand Camping

Siltcoos is located about seven miles south of Florence, within the Oregon Dunes National Recreation Area. This unique facility is an off-road enthusiasts dream. Designated routes crisscross various dunes and forests within the recreation area. Visitors also enjoy relaxing on...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Villa West Motel

Located in the heart of Florence on the beautiful central Oregon Coast, The Villa West Motel provides a very clean facility with excellent, friendly service. All invitingly appointed rooms include microwaves, refrigerators, Wi-Fi, ceiling heat, cable TV, HBO, and telephone...

901 Hwy. 101
Florence, OR

541-997-3457
Email us (VillaWestMotel[at]gmail[dot]com)

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Central Coast

Port of Siuslaw Campground Park & Marina

The park has 124 sites, 28 waterfront full hook-ups, 70 full hook-ups (with 15 pull-through sites) and 23 water and electric. Most sites include basic cable TV connections. Moorage facilities are also available. Check with the campground office on reserving...

100 Harbor Street
Florence, OR

541-997-3040
Email us (campground[at]portofsiuslaw[dot]com)

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Central Coast

Florence 101 Hostel

The Florence 101 Hostel is located right off Highway 101 along the Oregon Coast. This hostel offers private and dorm style sleeping arrangements, and is located in close proximity to Historic Old Town Florence. 

1495 8th st
Florence, OR

(541)902-1391
Email us (reservations[at]florence101hostel[dot]com)

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Central Coast

Best Western Pier Point Inn

Welcome to the Best Western Pier Point Inn offering guests exceptional accommodations along the Oregon Coast in the beautiful and historic town of Florence, Oregon. Nestled above the Siuslaw River, this quaint hotel offers all the right accommodations and views...

85625 Hwy 101
Florence, OR

541-997-7191
Email us (fom[at]bwflorence[dot]com)

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Central Coast

Heceta Beach RV Park

Heceta Beach RV Park welcomes you to year-round peace and quiet and privacy. Located on the north side of Florence, Oregon, the park is a short 5 minute walk to Heceta Beach. From there you can walk for miles on...

4636 Heceta Beach Road
Florence, OR

541-997-7664

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Lakeshore RV Park

Lakeshore RV Park is located just four miles south of Florence Oregon (at mile marker 195) on Woahink Lake. Lakeshore RV Park features pull through sites, full hook-ups, a laundry facility, remodeled restrooms, a recreation hall, showers, and private boat...

83763 Hwy. 101
Florence, OR

541-997-2741
Email us (lakeshorerv195[at]yahoo[dot]com)

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Central Coast

Thousand Trails South Jetty

As soon as you arrive at the Thousand Trails South Jetty RV Resort and preserve, you will be greeted with a warm welcome from your Ranger who is there to help in any way possible. Driving to your site you...

05010 S. Jetty Road
Florence, OR

541-997-8333

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Central Coast

Three Rivers Casino Resort

Relax and rejuvenate in one of 90 oversized deluxe rooms, offering amenities such as free WiFi, 42” flat screen TVs and sumptuous beds fit for royalty. Enjoy five exceptional restaurants from sizzling steaks and overstuffed sandwiches to chilled cocktails, fresh...

5647 Hwy 126
Florence, OR

541-997-7529

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